Critical Mass Interactive, Inc. produced the engrossing mobile game Shoot'Em Poker for Best Direction, creating new gameplay elements as well as provided a near complete graphical overhaul. Here is the game's press release:

MASSAPEQUA, N.Y., July 12 2007 -- Best Direction, Inc., a premiere creator of exceptional cell phones games and the publisher of the highly successful 300 Bowl, today announces the latest in a series of creative games, with the availability of their new application, Shoot'em Poker, developed for worldwide distribution on BREW([R]) and JAVA([R]) handsets. The first distribution of the game on a major wireless carrier is set to occur on July 12, 2007, with the launch of Shoot'em Poker on Verizon Wireless([R].)

Challenging and addictive, Shoot'em Poker combines the intelligence of a poker game with the skill of a shooting game. Cards are dealt to each player. Unwanted cards are discarded. Replacement playing cards scroll across the screen, face up. Players are challenged by being given a limited time to shoot at and hit their desired card. Betting and all of the traditional poker rules apply. The combination of a high stakes poker game within an arcade-like setting sets Shoot'em Poker apart from all other mobile casino games.

Shoot'em Poker has been crafted by Best Direction following extensive market research of mobile gamers and what they seek in quality cell phone entertainment. Shoot'em Poker is not just another poker game that changed the look of the table and the game characters' faces (although there are plenty of animated game avatars to choose from). Instead, this game has changed the way poker is played, by utilizing a patented format of shooting at the desired cards to obtain a best hand.

The game can be viewed at www.shootempoker.com.

The elements of poker expertise and gaming skills interact to ensure an extremely rewarding gaming experience. Shoot'em Poker has accomplished a rare feat in cell phone entertainment - it is truly unique, yet it surrounds itself with the familiar rules of five card draw poker, a game that is universally known and enjoyed. Gamers will be treated to an addictive title, featuring user-friendly game play, while utilizing first-class art and animations.

"Shoot'em Poker brings the game of Poker into the twenty-first century," said Dex Matheson, President of Best Direction, Inc. "The power of the computer and the popularity of cell phones have enabled us to enhance a classic game and distribute it to poker fans everywhere. Our goal is to continue to develop more original, quality titles for the mobile market."

For further information, please visit www.bestdirection.com.

About Best Direction, Inc.:
Headquartered in Massapequa, New York, and established in 2003, Best Direction, Inc. is a recognized leader in the development and publication of casual games for PDA's and cell phones, with leading applications such as 300 Bowl, Pinballz, Dartz, Pinballz2 and Shoot'em Poker.