The Texas Department of Agriculture (TDA) is a state agency established by the Texas Legislature in 1907. The TDA… partners with all Texans to make Texas the nation’s leader in agriculture, fortify our economy, empower rural communities, promote healthy lifestyles, and cultivate winning strategies for rural, suburban and urban Texas through exceptional service and the common threads of agriculture in our daily lives.
CMI RESPONSIBILITIES: Critical Mass Interactive, Inc. designed, built, animated, rendered and edited all elements of the nutritional PSA, My Club Pyramid, for the USDA and the Texas Department of Agriculture. The assets were completed, from concept drawings and storyboards to final models and animations, within a short turnaround at the highest production value. The highlight of the piece were the unique character designs, representing various foods with contemporary personalities. The PSA was a foundational element of the “Texans Bring It!” marketing campaign and was meant to bring the message of balanced nutrition to the teenage marketplace. (Primary Functions: Design, Art and Editing)